Coming now to the other qualities mentioned above, I say that every prince ought to desire to be considered clement and not cruel. Nevertheless he ought to take care not to misuse this clemency. Cesare Borgia was considered cruel; notwithstanding, his cruelty reconciled the Romagna, unified it, and restored it to peace and loyalty. And if this be rightly considered, he will be seen to have been much more merciful than the Florentine people, who, to avoid a reputation for cruelty, permitted Pistoia to be destroyed. Therefore a prince, so long as he keeps his subjects united and loyal, ought not to mind the reproach of cruelty; because with a few examples he will be more merciful than those who, through too much mercy, allow disorders to arise, from which follow murders or robberies; for these are wont to injure the whole people, whilst those executions which originate with a prince offend the individual only.
How much happier France would be if Louis XVI had been more ruthless in securing his rule! I am astounded that today even the top military leadership think it illegitimate to suppress open and violent insurrection. The first duty of authority is to defend and perpetuate itself. Burning, looting, blocking traffic, destruction of public monuments, attacking police are not peaceful acts, but deadly provocations, or at least they would be, if their perpetrators were not agents of the true power.
Upon this a question arises: whether it be better to be loved than feared or feared than loved? It may be answered that one should wish to be both, but, because it is difficult to unite them in one person, it is much safer to be feared than loved, when, of the two, either must be dispensed with. Because this is to be asserted in general of men, that they are ungrateful, fickle, false, cowardly, covetous, and as long as you succeed they are yours entirely; they will offer you their blood, property, life, and children, as is said above, when the need is far distant; but when it approaches they turn against you. And that prince who, relying entirely on their promises, has neglected other precautions, is ruined; because friendships that are obtained by payments, and not by greatness or nobility of mind, may indeed be earned, but they are not secured, and in time of need cannot be relied upon; and men have less scruple in offending one who is beloved than one who is feared, for love is preserved by the link of obligation which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves you by a dread of punishment which never fails.
Best of all is moral terror, which the media inspires. Not only can they destroy you; they can make every soul on Earth hate you; they can even make you hate yourself. What can one do in the face of such power, but to bow to it in abject love and worship? Still, if one were to try to separate the fear and love which are combined in practice, the rule of the New York Times rests more securely in its power to summon the mob than in any confidence that it has its subject’s best interests at heart. (In fact, it doesn’t even pretend such benevolence!)
Nevertheless a prince ought to inspire fear in such a way that, if he does not win love, he avoids hatred; because he can endure very well being feared whilst he is not hated, which will always be as long as he abstains from the property of his citizens and subjects and from their women. But when it is necessary for him to proceed against the life of someone, he must do it on proper justification and for manifest cause, but above all things he must keep his hands off the property of others, because men more quickly forget the death of their father than the loss of their patrimony.
Historical grievances persist precisely as long as it is profitable for them to. One might hope that a patrimony lost could someday by a change of government be regained. If the loss of a father were translated into an actionable monetary claim, these wretches might rediscover their piety.
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